Les Vignobles de France — Pictorial Wine Map (R. Hetreau, c. 1950s)
A jubilant celebration of French wine culture in mid-century colour. Illustrated by R. Hetreau and issued by the French Government’s Comité National de Propagande en Faveur du Vin, this decorative wall map sets out the vineyard regions of France (including period references to Algiers/French Algeria) with witty vignettes, regional emblems, and scenes from viticultural life—barrels and vines, cellar work, grape harvests, and provincial dress. Towns are marked with pentagons, borders and coastlines are crisply drawn, and the result is both playful and authoritative—a perfect centrepiece for kitchens, cellars, dining rooms, or tasting spaces.
Originally printed in France by Publi-Mab, 36 Avenue Hoche, Paris.
More Than a Map – A Testament to History
This isn’t just wall art—it’s a mid-century poster manifesto for wine. Commissioned to champion the French wine industry, it captures a moment when regional identity, craftsmanship, and everyday joie de vivre were proudly illustrated for the world. Ideal for collectors, restaurateurs, sommeliers, educators, and design lovers, it pairs beautifully with modern appellation maps for then-and-now comparisons.
Hang it in cellars, kitchens, tasting rooms, restaurants, studios, or living spaces to invite conversation and delight.
Premium Materials & Finishes
We treat classics with the respect they deserve. Choose the finish that suits your space:
🌟 Archival Paper Print
Printed on heavyweight 160gsm archival-grade matte paper.
Glare-free surface that preserves linework and label detail—ideal for framing under glass.
💎 Laminated Edition
Encapsulated in two sheets of 80-micron gloss laminate (true thermal bonding).
Durable, moisture-resistant, and wipe-clean—perfect for kitchens, bars, or high-traffic areas.
Optional Natural Timber Hang Rails: lacquered rails with a fitted cord deliver a ready-to-hang, frame-free look. (Please allow up to 10 working days for delivery with hang rails.)
🏆 Museum-Quality Canvas
Printed on 395gsm HP Professional Matte Canvas for rich texture and depth.
Pigment-based, fade-resistant inks ensure enduring colour and crisp typography.
Optional Natural Timber Hang Rails: lacquered to highlight the grain; top cord for easy hanging. (Please allow up to 10 working days for delivery with hang rails.)
Specifications
| Feature | Details |
|---|---|
| Title | Les Vignobles de France — Vineyards of France (Wines of Algiers) |
| Illustrator | R. Hetreau |
| Commission | Comité National de Propagande en Faveur du Vin (French Government) |
| Printer | Publi-Mab, 36 Avenue Hoche, Paris |
| Original Publication | c. 1950s (source text also mentioned 1918; if your catalogue uses a specific year, we can amend) |
| Style | Pictorial / decorative |
| Cartographic Content | Vineyard regions; towns marked with pentagons; regional motifs; costumes; wine-making iconography |
| Map Size | 1000 mm (W) × 715 mm (H) |
| Available Formats | Paper, Laminated, Canvas |
| Paper Weight | 160gsm archival-quality |
| Laminate | 2 × 80-micron gloss laminate sheets (encapsulated) |
| Canvas Weight | 395gsm HP Professional Matte Canvas |
| Inks | Pigment-based, fade-resistant |
| Optional Hang Rails | Available on Laminated & Canvas (lead time up to 10 working days) |
| Origin | Made in Australia |
Why Choose This Map
✔ Mid-Century Magic: A joyful, era-true celebration of French wine regions by a noted illustrator.
✔ Conversation Piece: Regional costumes, icons, and vignettes make it captivating at any distance.
✔ Perfect for Wine Lovers: A striking backdrop for tastings, cellars, restaurants, and kitchens.
✔ Archival Craft: Premium substrates and inks preserve colour, linework, and charm for decades.
✔ Gift-Ready: An inspired present for oenophiles, francophiles, and design enthusiasts.
Our Commitment
Every print is made locally in Australia using state-of-the-art processes, checked by hand, and packed with care. From press to wall, we ensure quality you can trust and a legacy you’ll be proud to share.
Raise a glass to heritage and style. Order Les Vignobles de France — Pictorial Wine Map (c. 1950s) today—a faithful, beautifully produced classic that brings warmth, colour, and conversation to any room.
