Pink Pills for Pale People (1910) by Leonetto Cappiello

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Pink Pills for Pale People (1910) — Leonetto Cappiello

Electric pink, pitch-black stage. Cappiello turns a humble remedy into a scene-stealing icon: a radiant pink figure springs from darkness, all curve and sparkle, selling vitality with showman’s flair. It’s witty, bold, and irresistibly modern on the wall.

Why it captivates

Poster legend — Cappiello, the “father of modern advertising,” at full voltage.
Instant read — a single, unforgettable figure against rich black ground.
Graphic bite — high contrast, clean lettering, and theatrical pose.
Versatile pop — vintage charm that energises kitchens, bars, studios, and hallways.
Conversation piece — a classic of early 20th-century commercial art.

What you’ll see

A luminous pink silhouette bursting forward from a deep black field, animated typography, and tidy product lettering. The minimal set-up makes the message—and the image—impossible to forget: impact, humour, and style in one elegant sheet.

A richer historical frame

Around 1910, Leonetto Cappiello revolutionised poster design with bold monumental mascots—single figures on flat, dark backgrounds that read instantly from the street. His work bridged Belle-Époque ornament and modern branding, giving products unforgettable personalities.

Choose your finish

🌟 Heavyweight Paper (160 gsm matte)
Archival-grade, smooth matte stock ideal for framing under glass. Crisp detail, minimal glare.

💎 Laminated (True Encapsulation)
Sealed in 2 × 80-micron gloss laminate, edge-to-edge. Durable, wipe-clean—great for busy spaces.

🪵 Laminated + Timber Hang Rails (Ready to hang)
Lacquered natural timber rails with fitted hanging cord; no frame required.
Please allow up to 10 working days for hang-railed delivery.

🏆 Archival Canvas (395 gsm HP Professional Matte)
Museum-quality texture with pigment-based, fade-resistant inks for rich colour and fine gradation.

🪵 Canvas + Timber Hang Rails (Gallery-ready)
As above, supplied with lacquered natural timber rails and hanging cord.
Please allow up to 10 working days for hang-railed delivery.

Size (W × H)

567 × 841 mm (approx. 22.32 × 33.11 in)

Orientation: Portrait
Aspect ratio: ~0.67 : 1 (≈ 2 : 3)
Nearest standard frame: A1 (594 × 841 mm) — portrait
Framing tips:
- Classic: A1 frame with a mat window cut to ~563 × 837 mm (2–3 mm overlap).
- Contemporary: float-mount in A1 to reveal the sheet edge and produce a crisp shadow gap.

Custom sizing: Available on request (alternative aspect ratios or added white border).

Specifications

Feature	Details
Title	Pink Pills for Pale People
Artist	Leonetto Cappiello
Date	1910
Genre	Vintage advertising poster
Print Size	567 mm (W) × 841 mm (H)
Available Finishes	Paper, Laminated, Laminated + Timber Hang Rails, Canvas, Canvas + Timber Hang Rails
Paper Weight	160 gsm archival matte
Laminate	2 × 80-micron gloss (true encapsulation)
Canvas Weight	395 gsm HP Professional Matte Canvas
Inks	Pigment-based, fade-resistant
Optional Hang Rails	Natural timber, lacquered; fitted hanging cord (allow up to 10 working days)
Origin	Printed in Australia

Who it’s for

Design lovers & stylists chasing bold vintage graphics
Collectors of early modern advertising and poster art
Pop-accent seekers for kitchens, bars, studios, and entryways
Gift-givers after a witty, high-impact classic

Our Commitment

Every print is produced locally in Australia on premium substrates with careful colour management, then checked and packed by hand so it arrives ready to impress. From studio to wall, we stand behind the craftsmanship and historical integrity of your piece.

Give your space a smart jolt of vintage energy—order your Pink Pills for Pale People print today.